JACKSONVILLE, Fla. – First Florida Credit Union (FFCU) has been named Credit Union of the Year in the Large Asset Size category by the League of Southeastern Credit Unions. The award recognizes LSCU-affiliated credit unions for their outstanding achievements in the areas of day-to-day operations, financial prowess, and community outreach.
“First Florida Credit Union’s dedication to intelligent growth has resulted in remarkable success, positioning the organization as a standout in the industry,” LSCU said in a statement announcing the award last month. “The credit union’s net loan portfolio surged by more than $32 million last year, surpassing expectations and offsetting rising costs.”
FFCU President and CEO Brent Lister accepted the award during the LSCU annual conference June 14.
“We are honored and humbled to receive this prestigious award, which we wouldn’t have received if it weren’t for our employees’ dedication to working together to enrich our members’ lives,” Lister said.
LSCU noted that FFCU boasts an impressive wallet share averaging more than $29,000 per member, well above industry standard. It also recognized how FFCU has embraced digital innovation by implementing cutting-edge cybersecurity measures and new technology that enhances its automated loan decision-making system that resulted in a 10% increase in loan approvals last year.
“Beyond financial achievements, First Florida Credit Union’s commitment to uplifting its community shines through various charitable initiatives and it has even earned accolades such as a Bold City Community Choice Award and recognition as one of the Best Companies to Work For in Florida by Florida Trend magazine,” LSCU said.
FFCU was the only Northeast Florida credit union to be recognized with the award this year. It is the second time LSCU has named FFCU Credit Union of the Year.
First Florida Credit Union, headquartered in Jacksonville, currently operates 18 branches throughout the state of Florida. The organization’s guiding mission is to support its members’ financial aspirations by providing affordable financial products and services delivered with outstanding member service. For more information, visit FirstFlorida.org.
Cutline Information (left to right): SVP Human Resources/Training Tiffanny King, Director Kyle Peters, CEO Brent E. Lister, Assoc. Director Jennifer Martin, SVP Marketing Michelle Troha, Vice Chairman Cornita A. Riley
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