Filene Research Institute Launches Center for Differentiation & Storytelling to Help Credit Unions Win Members in a Crowded Market

July 17th, 2026020 Madison, Wis. – Filene Research Institute has officially launched its newest Center of Excellence: the Center for Differentiation & Storytelling. The center is dedicated to helping credit unions use data to clarify their unique value, align strategy around the member, and communicate their story in ways that build trust, relevance, and long-term loyalty. Launching with a cohort of eleven founding sponsor organizations and Fellow, Dr. Jon Zhang, the Center for Differentiation & Storytelling reflects Filene’s ongoing commitment to equipping credit unions with the research and tools they need for long-term growth. Credit Union...

Avadian Credit Union to Open First Branch in Calera

July 17th, 2026029 Birmingham, Ala. – Avadian Credit Union will open its first branch in Calera. The branch will be located at the corner of County Road 304 (Limestone Way) and Beverly Drive and is expected to open in late 2026. “Calera is growing rapidly,” said Brant Malone, President and CEO of Avadian, “and being a part of this community has been on our radar for some time. We’re excited to have the opportunity to serve our members who live in the area and provide another financial option to the people of Calera.” The branch will be a state-of-the-art facility that offers a whole new experience for the community, including a drive-up...

PenAir Credit Union Names Growth Marketing Leader Jay Wells to Top Marketing Role

July 17th, 2026019 PENSACOLA, Fla.— PenAir Credit Union (PenAir) is proud to announce the appointment of Jay Wells as Vice President of Marketing and Communications, bringing a nationally-recognized financial services marketing leader to the organization's senior leadership ranks as it continues investing in growth, innovation, and exceptional member experiences. Wells has built a distinguished career creating growth strategies for leading consumer and financial brands. Most recently, he served as Vice President and Head of Digital Marketing Solutions at EXL, a global data analytics and AI company, where he built and scaled a high-performing marketing...

McCoy Federal Credit Union Announces Retirement of Alvin J. Cowans, President/CEO

July 17th, 2026055 After over four decades of service to McCoy Federal Credit Union, President/CEO, Alvin J. Cowans will retire following a distinguished career dedicated to service and community impact. Orlando, Fla. — McCoy Federal Credit Union announces the retirement of Alvin J. Cowans, President/CEO, following 43 years of service to the credit union, including 41 years as President/CEO. On Dec. 18, 2026, Mr. Cowans will conclude a distinguished career marked by steady executive leadership, deep commitment to the credit union movement, and meaningful service to the Central Florida community. During his tenure as President/CEO, Cowans led McCoy...

Eglin Federal Credit Union recognizes Member Service Counselor Clasina Cox for 25 years of service

July 17th, 2026015 Fort Walton Beach, Fla.- Eglin Federal Credit Union is pleased to congratulate Member Service Counselor Clasina Cox for 25 years of service. Clasina currently resides in Fort Walton Beach. On Thursday, July 9, a celebratory breakfast was held at the Eglin AFB Branch to honor Clasina’s milestone anniversary. Friends, family and coworkers gathered to recognize her dedication and contributions. Eglin AFB Branch Manager Nikki Manzie praised Clasina's contributions, saying, "Clasina consistently shows up for her team and our members, anticipating needs and delivering exceptional service every single day. Her commitment to the team's success...

Serving Alabama for Generations: AmFirst Marks 90 Years

July 17th, 2026015 BIRMINGHAM, AL— AmFirst is proud to celebrate its 90th anniversary, marking more than nine decades of improving the quality of members’ lives by maintaining a strong, secure, and innovative credit union that builds trust and shows respect. What began as a small, member-owned cooperative has grown into one of Alabama’s largest credit unions. Today, AmFirst is not just a place to keep money; it’s a trusted financial partner and a foundation for generations of member relationships. To commemorate its 90th anniversary, AmFirst has celebrated its members all year long. Most recently, AmFirst held a two-week celebration across all...

ALM First, M&A Leadership Council Introduce NEW M&A Solution for Credit Unions

July 13th, 2026122 Dallas, Texas – As the pace of credit union and bank M&A activity continues to increase, ALM First and M&A Leadership Council (MALC) have joined forces to deliver a new solution designed to help credit unions navigate M&A transactions with greater clarity and confidence at a fraction of the cost of a fully bespoke engagement. Regardless of size or complexity, M&A transactions require a proven methodology to fully realize the potential benefits that initially made the transaction attractive. MERGERMAX® for Credit Unions (MM4CU) is an easy-to-deploy, web-based solution built on the proven MERGERMAX® platform, supported...

Peoples Advantage Federal Credit Union Is Rollin’ Into Richmond

July 13th, 2026015 RICHMOND, VA – Peoples Advantage Federal Credit Union (PAFCU) has been rollin’ in where others have rolled out. The first credit union in Virginia with a fully mobile branch, PAFCU has been serving Richmond through its Empowerment Center for years. Now, with a new downtown branch opening in 2026, they're expanding that commitment even further and bringing full-service banking directly into the communities that need it most. The Peoples Advantage Mobile Branch is an RV converted into a full-service mobile credit union. Members can make cash transactions, open new accounts, get a new debit card, start a loan application, or receive...

Chartway Credit Union Opens New Branch in Vibrant Virginia Beach Town Center

July 13th, 2026017 Investment supports the ongoing development of one of the region’s most active business and lifestyle hubs Virginia Beach, VA – Chartway Credit Union celebrated the grand opening of its new Town Center branch in Virginia Beach, Va., bringing together Chartway’s members and leaders, community leaders, and local dignitaries for a ribbon-cutting ceremony. Located in the heart of Virginia Beach’s Town Center area, the new branch strengthens Chartway’s presence in its south Hampton Roads market and offers expanded access in one of the region’s most active and growing business and lifestyle hubs. The event featured remarks from local...
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