WILLINGBORO, NEW JERSEY – ABCO Federal Credit Union will become EdiFi Credit Union on July 1, 2024. This new name better reflects the values and the future that we envision for our credit union, according to CEO Jill Peterson.
“The name, ABCO, was created when we served educators in the southern region of New Jersey; today, we proudly provide financial solutions to members from a broad range of communities, educational systems, healthcare facilities and employers,” Peterson explained. “Our new name, EdiFi, speaks to our roots as a credit union for educators and our current vision to empower a broader range of members with knowledge to make well-informed decisions to build generational security.”
The credit union announced the change to their 28,000+ members in May with the full support of the Board of Directors.
“The Board voted unanimously to rename the credit union to help us better connect with our existing and potential members,” said Chair John Agner. “As a Board, we understand our role is to keep an eye on the future and support strategic initiatives that keep us growing among people of all ages, backgrounds and professions, to ensure we’re here for generations to come.”
With a goal to “honor the past with an eye to the future,” the new “EdiFi” brand was developed in conjunction with nationally recognized credit union marketing firm, The Pod, based in Tallahassee, Florida.
When the new name launches on July 1st, members will enjoy a new, improved website and online banking interface, newly branded debit/credit cards, and updated branch signage. Additional enhancements are planned to roll out over the next year and beyond.
To see the new brand in action visit BloomingANewBrand.com/ABCO
Watch a video from the CEO HERE
Watch the new brand video HERE
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About EdiFi Credit Union
EdiFi was originally founded in 1958 to serve the educators in Burlington County, New Jersey. From those roots, our members taught us something important – the more you know, the more you grow. We now serve a broad range of communities and professions. We’re committed to providing the financial resources to empower a brighter future!
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