April 1, 2024 _ Redstone Federal Credit Union won a record three prestigious Diamond Awards during the recent Marketing & Business Development Council’s annual marketing excellence competition in Las Vegas.
Redstone received Diamond Awards in the following categories:
- Video non-commercial series: Faces of Redstone – Community Champions. An initiative to recognize Redstone members doing great things in their communities.
- Financial Education: Interscholastic STAR Club. An effort to help elementary school students develop good savings habits in a fun and engaging manner.
- Complete Campaign: Level Up Youth Campaign. This campaign aimed to encourage parents to open a savings account for their child and build their child’s relationship with Redstone.
The Marketing & Business Development Council of America’s Credit Unions received a record 1,451 submissions for the awards that recognize the best marketing campaigns in the credit union industry during 2023. In all, 168 organizations from 44 states and the District of Columbia were selected as winners. Redstone is one of three credit unions in Alabama and Tennessee to win the honor.
Joel Guske, Redstone’s Vice President for Marketing and Innovation, said these awards represent the dedication and commitment Redstone’s team members have in finding exciting ways to connect with their audiences.
“We want our work to resonate with our members; and we want to attract future members by listening and responding to their financial needs,’’ Guske said.
Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, AL, applauds Redstone’s success.
“It’s evident that these credit unions not only embody the spirit of the credit union movement, but also propel it forward with their innovative approaches.’’
About Redstone Federal Credit Union
With more than $7.55 billion in assets, Redstone Federal Credit Union is the largest member-owned financial institution in Alabama and one of the largest federal credit unions in the nation by assets. Redstone is based in Huntsville, Alabama, and serves more than 780,600 members nationwide.
Chartered on November 28, 1951, Redstone Federal Credit Union has proudly served its members for 70 years and has 27 conveniently located branches across North Alabama and Tennessee.
Redstone Federal Credit Union provides a level of service that is not generally available at other financial institutions through its philosophy of – People Helping People.
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