July 24th, 2025066BIRMINGHAM, Ala. — AmFirst hosted a week of festivities from July 14 through July 18, 2025, to show appreciation for its membership. More than 1,500 members participated in Member Appreciation Week events across all 21 branch locations.
Each day, celebrations began at 11 a.m., and members were welcomed with Frios Popsicles, snacks,...
July 3rd, 2025035BIRMINGHAM, Ala. — AmFirst is proud to announce the appointment of Robin Moore as Senior Vice President of Retail Operations and Process Management, effective July 1, 2025. This promotion reflects her enduring commitment to excellence and her vital role in leading the credit union forward.
Moore brings an impressive 40 years of...
June 27th, 2025044BIRMINGHAM, Ala. — AmFirst proudly reaffirms its commitment to childhood literacy in Central Alabama by continuing its official partnership with Better Basics for the second consecutive year. Through collective community action and employee engagement, AmFirst collected over 700 children’s books across its 21 branch locations and...
May 19th, 2025027Dr. Carolyn Russell-Walker of Ramsay High School Named Honoree
BIRMINGHAM, AL. — AmFirst was honored to present the Academic Leader Award at this year’s Minority Business Awards, hosted by SummitMedia on Thursday, May 8, at The Club. This prestigious recognition was awarded to Dr. Carolyn Russell-Walker, principal of Ramsay High...
May 8th, 2025056BIRMINGHAM, AL. — On Saturday, May 2, AmFirst and the Children’s of Alabama INDY Grand Prix recognized Nate Burch, Director of Choirs at Pell City High School and Duran Junior High School, as the 2025 Education Champion of the Year. This award celebrates educators who go above and beyond to empower students, create inclusive learning...
May 8th, 2025041BIRMINGHAM, AL. — AmFirst and WBRC 6 proudly announced the winners of the prestigious 2024–2025 Rising Star Scholarships, a program dedicated to recognizing outstanding high school students across Central Alabama, at an awards ceremony on Friday, April 25th.
Each week during the academic year, WBRC chooses a Rising Star, a student...
April 9th, 2025034AUSTIN, TX. — AmFirst was among 180 credit unions nationwide named winners of the prestigious Diamond Award, the Marketing, PR & Development Council’s annual competition for marketing excellence.
AmFirst received Diamond Awards in the following categories:
• Social Media: 12 Days of Giveaways campaign
• Brand Awareness:...
April 4th, 2025044BIRMINGHAM, Ala. — AmFirst is excited to announce the official start of construction on its new student. branch at Jacksonville State University. This milestone follows the historic partnership established in August 2024, which included the naming rights to AmFirst Stadium. The new branch, located at the corner of Pelham Rd N and...
March 24th, 2025028BIRMINGHAM, Ala. — AmFirst recently announced that four new charitable organizations across Central Alabama would become beneficiaries of the credit union’s Community First Initiative.
AmFirst revealed plans to support the efforts of Garrett’s Place, The WellHouse, Better Basics and United Way Priority Veteran in 2025,...
