PowerNet Credit Union Announces Rob Picard as new Chief Executive Officer

TAMPA, FL — PowerNet CU, Florida’s largest labor-based credit union, is proud to announce Rob Picard as its new Chief Executive Officer, replacing retiring CEO Don Prue after more than 20 years of distinguished service.  Don will remain as President until the end of the year to help ensure a smooth leadership transition and ongoing stability for our members. Picard brings over twenty years of financial industry experience in strategic leadership, growth management, and mission-driven service to labor communities.

“We are thrilled to welcome Rob as our next CEO,” said Shawn McDonnell, Board Chair of PowerNet Credit Union. “His experience, integrity, and vision for expanding value to our labor partners and their families make him the ideal leader to take PowerNet CU into its next chapter.”

About Rob Picard

Born and raised in Maine, Picard is an accomplished financial executive and community leader.

Picard began his financial career in 2006 serving in key roles at MBNA, Bank of America, TD Bank, and Ameriprise Financial. He entered the credit union movement in 2017.

In 2019, Picard became President and CEO of Changing Seasons FCU. Under his leadership, the credit union achieved a remarkable 39% growth rate and doubled net income for four consecutive years, despite the most challenging economic conditions in modern history.

In 2023, he successfully guided Changing Seasons FCU through a strategic merger with University CU, expanding the combined organization to more than $600 million in assets. Most recently, Picard served as a Fractional CFO with Aux Financial, supporting credit unions from $800 million to $2 billion in assets.

“I am deeply honored to lead PowerNet CU,” said Picard. “This credit union, under Don Prue’s leadership, has a powerful legacy of serving Florida’s labor community with integrity and purpose. I look forward to building on those relationships, expanding membership, and ensuring our union partners and their families have access to the best financial tools and support in the state.”

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About PowerNet Credit Union

PowerNet CU is Florida’s largest labor-based credit union, proudly serving union members and their families across the state. With a commitment to financial empowerment, community partnership, and member-first values, PowerNet CU delivers trusted products and services designed to support the unique needs of Florida’s diverse union workforce.