TAMPA, Fla. – USF Credit Union has been named a recipient of the 2025 Digital Growth Award by the World Council of Credit Unions, recognizing the credit union’s commitment to delivering innovative digital banking tools that put members first.
Announced during WOCCU’s annual international conference in Stockholm, Sweden, the award honors credit unions that are redefining how people experience financial services. USF Credit Union was recognized for launching two standout offerings: Flex Pay, a Buy Now, Pay Later (BNPL) option, and Plan Your Purchase, which helps members prepare for upcoming expenses.
“These tools are more than features. They’re part of a broader mission to give members more control and confidence in their financial lives,” said Richard Sellwood, SVP and COO of USF Credit Union. “Innovation isn’t just about what’s new. It’s about what’s meaningful. We lead with heart and keep our members’ needs at the center of everything we do.”
USF Credit Union is the first credit union in Florida to launch a BNPL product. Its very first transaction helped a member send their child to summer camp, showing how digital tools can create real-life impact.
This recognition places USF Credit Union among the world’s most forward-thinking institutions in digital banking. It also reflects a broader commitment to financial wellness and access for members at every stage of life.
More innovations are on the way as USF Credit Union continues building tools that support smarter financial decision-making and long-term stability.
About USF Credit Union (USF CU)
Membership at USF CU is open to everyone looking for reimagined banking with purpose!
USF Credit Union is a full-service financial institution committed to providing exceptional financial services to its members. Believing in the credit union philosophy of “people helping people,” USF CU strives to be the most influential financial partner in its members’ lives. For more information and to join the credit union, please visit USFCU.com.
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