Datava and American Heritage Credit Union Announce Strategic Initiatives Intended to Revolutionize the Credit Union Industry

Denver, CO – September 17, 2024 – Datava, Inc., a pioneer in innovative data activation solutions, is thrilled to announce a new transformative partnership with American Heritage Credit Union (AMHFCU). Together, they are embarking on a series of strategic initiatives throughout 2024-2025 designed to drive technological advancements, empower employees, and enhance member experiences. These initiatives underscore Datava and AMHFCU’s dedication to continuous innovation and operational excellence, further solidifying their position as leaders in the credit union industry.

As part of this partnership, Datava will expand their end-to-end Data Activation Platform, enhancing its data architecture and advanced analytics capabilities.

“We are incredibly excited to partner with American Heritage Credit Union, an institution that has long been at the forefront of delivering exceptional service to its members. AMHFCU’s forward-thinking approach to embracing data-driven innovation aligns perfectly with our mission at Datava,” Gordon Flammer, CEO of Datava shared. “By combining their deep commitment to their members with our cutting-edge Data Activation Platform, we are confident this collaboration will unlock unprecedented insights, streamline operations, and empower their team to make even more strategic, informed decisions. Together, we are setting a new standard for data excellence in the credit union space.”

Key Deliverables:

1. Modernized Data Platform: Datava will use its developed end-to-end data activation platform that integrates all of AMHFCU’s data sources. This architecture will ensure seamless data accessibility and redundancy, providing a scalable and resilient foundation.
2. Self-Service Analytics: AMHFCU’s team will be empowered with self-service analytics tools, allowing for AI-augmented ad hoc queries. This will enable non-technical users to extract meaningful insights effortlessly.
3. Advanced Analytics: Datava will deploy machine learning models for strategic business functions, including attrition analysis, next-best product recommendations, and anomaly detection. This commitment to leveraging cutting-edge techniques will contribute to developing high-end, easily understandable models. These schemas will be fully integrated into AMHFCU’s operational dashboards.

4. Unified Data Commons: A unified data commons will be created by integrating various data sources. This will enhance the depth of insights available, providing a comprehensive view of market trends and economic indicators.

1. AI-Powered Data Governance: Datava will implement advanced tools for data governance, including data cataloging, retention policy enforcement, and metadata management. This will ensure data integrity and compliance with industry standards.
2. Single-Pane-of-Glass Interface: A single, cohesive interface has been developed for operations, data insights, and management. This will streamline workflows and provide a centralized view of all critical data points.

Additional Initiatives:

• Continuous Innovation: Datava will continue to invest in research and development to refine and deploy the platform, ensuring it meets the specific needs of AMHFCU and other credit unions.
• Real-Time Data Integration: Real-time data integration pipelines will be established with core systems, ensuring timely and accurate data flow across all operational units.
• Comprehensive Training and Support: Datava will offer comprehensive training sessions and ongoing support to ensure AMHFCU staff can fully leverage the new platform’s capabilities.

This partnership highlights Datava’s unwavering dedication to pushing the boundaries of innovation within the credit union industry landscape. By empowering American Heritage with these new AI driven tools and insights, Datava is not only enhancing the credit union’s operational efficiency but also redefining the future of data-driven strategies in financial services. Together, they are setting a bold new benchmark for excellence and growth in the industry.

About Datava

Datava’s End-to-End Data Activation Platform empowers credit unions to unlock billion-dollar growth by managing the entire data journey -from collection to activation – with a single powerful platform. Datava can also effortlessly integrate with existing systems and connect all your siloed or disparate data. Their data activation innovation ensures crucial, AI driven insights & directives are delivered to the right staff member at the right time so they can serve members faster & better. Their platform can catalyze growth, enhance member satisfaction, optimize employee performance, and increase revenue. Learn more at www.datava.com.

About American Heritage Credit Union

American Heritage Credit Union is a member-owned financial cooperative with more than $4.8 billion in assets serving more than 800 Workplace Partners and more than 310,000 members, with more than 35 locations across Philadelphia, Bucks, Montgomery, Delaware, and Camden Counties. Founded in 1948, American Heritage Credit Union is now one of the top 75 largest credit unions in the United States and named a Best-in-State Credit Union by Forbes. For more information about American Heritage Credit Union please visit AmericanHeritageCU.org.