BIRMINGHAM, Ala. — AmFirst, one of Alabama’s largest credit unions, announced the acquisition of a newly renovated office building at 110 12th St. N.—just three blocks from its longstanding corporate headquarters at 1200 4th Ave. N. The purchase marks another significant step in AmFirst’s continued growth and commitment to Birmingham.
The 48,000-square-foot building, formerly occupied by Pack Health, will enable AmFirst to expand its footprint and meet the increased needs of its growing membership. With its proximity to the current headquarters, the new space allows AmFirst to grow while maintaining its close- knit corporate culture.
“We’re thrilled to continue our investment in Birmingham, the city that has been home to our headquarters for more than 45 years,” said Kevin Morris, President and CEO of AmFirst. “As we approach our ninetieth anniversary this year, this expansion is about equipping our staff with the resources they need to serve our members even better, while also providing new opportunities for community partnerships and events.”
Plans for the new AmFirst campus addition call for a modern, collaborative extension of our corporate office. The envisioned space will feature a variety of work areas and amenities designed to promote teamwork, connectivity, and employee well-being. From flexible meeting spaces to comfortable break areas and wellness-focused features, the new campus aims to create an environment where staff can thrive and continue providing exceptional service to our members.
AmFirst’s headquarters, located on 4th Ave. N., since 1980 and expanded in 2019, is currently at capacity. The acquisition supports AmFirst’s mission of service and ensures continued growth in downtown Birmingham.
The building at 110 12th St. N. holds a special place in Birmingham’s innovation ecosystem. Since the 1990s, it has served as a city-supported entrepreneurial incubator, later housing UAB’s Office for the Advancement of Developing Industries and providing a launchpad for startups and small businesses.
After these programs moved to Innovation Depot in 2007, the building became home to engineering and consulting firms and, more recently, to Pack Health, which Quest Diagnostics acquired in 2022. Community members have long associated the site with growth, collaboration, and organizations working to improve the region’s health and business climate.
According to Rima Patel, General Counsel of CS Equities LLC, the building’s former owner, “110 12th Street North has long been a place where Birmingham organizations have grown and served the community. We’re pleased to see the building become part of AmFirst’s expanding campus and look forward to the positive impact it will continue to have under their leadership.”
Among the building’s standout features is a soundstage that will support AmFirst’s expanding marketing and communications initiatives, providing the team with new opportunities to connect with members and share their stories. The studio suite includes a cyclorama wall, voice booth, and green room.
“AmFirst’s ongoing investment in the Switch District of downtown Birmingham reflects the momentum and optimism we see across our city,” said David Fleming, President and CEO of REV Birmingham. “Their commitment to growth is a great example of how downtown Birmingham is a premier location for growing companies and how local organizations are helping shape the future of our community.”
Details about future renovations and the official move-in timeline will be shared in the coming months.
About AmFirst:
Founded on the principle of “People Helping People,” AmFirst is a federally chartered community credit union serving more than 200,000 members across 21 locations in 13 Alabama counties. Known as one of the nation’s strongest credit unions, AmFirst is dedicated to delivering affordable, innovative financial services while building meaningful relationships within the communities it serves. For more information about AmFirst’s community initiatives, visit www.amfirst.org.
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