North Augusta, SC – SRP Federal Credit Union was among 181 credit unions nationwide recognized as winners of the prestigious Diamond Awards, an annual competition hosted by America’s Credit Unions Marketing, PR & Development Council that recognizes excellence in credit union marketing.
SRP received recognition in the following categories:
- New Event (Category’s Best winner) – “Walking with Confidence: SRP Shoe Giveaway”
- Product or Promotional Video – “Great Stories Start Small”
- Brand Awareness – “Spotted Program”
America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, honoring the most effective and innovative marketing campaigns across the credit union industry.
This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states selected as winners. In total, 330 awards were distributed, reflecting the exceptional quality of work produced by credit unions nationwide.
“We are incredibly honored to be recognized among the best in the credit union marketing industry. These awards reflect our team’s ongoing commitment to telling SRP Federal Credit Union’s story and uplifting the communities and members we serve,” said Shana Reid, Chief Development Officer of SRP Federal Credit Union.
SRP submitted entries that reflect the organization’s dedication to the credit union philosophy of “People Helping People.”
During the “Walking with Confidence” event, SRP board members and employees across the credit union’s branches and departments donated a new pair of shoes for every student at Oakwood-Windsor Elementary School in Aiken, SC, meeting an immediate and meaningful need for local children.
SRP’s “Great Stories Start Small” 60-second commercial highlights how SRP supports members through important life stages, from opening their first savings accounts and securing car loans to reaching milestones like marriage and homeownership.
The SRP Spotted program, recognized in the Brand Awareness category, rewards members who display an SRP sticker or magnet on their vehicle with a chance to win $100. SRP employees spot these vehicles throughout the credit union’s 10-county field of membership, engaging with members and surprising them with $100 cash.
“We are proud to recognize SRP Federal Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”
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About SRP Federal Credit Union
SRP Federal Credit Union is headquartered in North Augusta, South Carolina, and provides a full range of financial services to more than 200,000 members. SRP serves the banking needs of individuals, families, and businesses across 10 counties in Georgia and South Carolina. Recognized for its commitment to member service and community impact, SRP was recently named Best-In-State Credit Union in Georgia by Forbes and one of America’s Best Credit Unions in South Carolina by Newsweek. For more information, visit www.srpfcu.org.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry’s assets and more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas, and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.
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