Birmingham, AL — Southern Energy Credit Union is proud to announce the promotion of four dedicated leaders into new executive roles, reflecting the Credit Union’s ongoing commitment to growth, innovation, and member-first service.
Chuck Enfinger has been promoted to Vice President of Member Service. With more than 30 years in financial services, he brings a steady hand and a deep understanding of what it means to serve the Credit Union’s members. He most recently served as Member Experience Manager and holds a Bachelor of Business Administration in Marketing from Troy University. In his new role, Chuck will continue to elevate how Southern Energy serves members while ensuring every interaction reflects the values and mission of the Credit Union.
Rocky Julian has been promoted to Vice President of Risk and Assurance. With more than 25 years of experience in financial accounting, internal controls, and audit, Rocky has demonstrated an unwavering commitment to doing things the right way. He previously served as Comptroller and holds a Bachelor of Science in Accounting from the University of Alabama at Birmingham, as well as his Certified Public Accountant (CPA) license. In his new role, Rocky will ensure Southern Energy remains secure, sound, and accountable — reinforcing the trust our members place in us every day.
Claire Connolly has been promoted to Vice President of Marketing. Claire has spent 20 years shaping marketing strategies that connect with people. From brand development to promotional campaigns, Claire brings a wealth of insight and will help shape the next chapter of our marketing efforts. She previously served as Marketing Manager and holds a Bachelor of Arts in Public Relations and Marketing from Auburn University, as well as a certification from the Chief Marketing Officer Institute Executive Development Program. In this new role, she will lead the way in how we continue to grow and promote our Credit Union.
Preston Holder has been promoted to Vice President of Lending. With more than two decades of experience across both credit unions and banks, his extensive background in lending makes him a natural fit to lead this team. Preston previously served as Lending Manager and holds a Bachelor of Business Administration from Athens State University. In his new position, Preston will guide the future of Southern Energy’s lending strategy — a key driver of the Credit Union’s future growth aligned with our members’ needs.
“I’m proud to announce these well-earned promotions—each one aligned with our long-term strategy and our commitment to serving members,” said Andy Rush, President and CEO of Southern Energy Credit Union. “These changes are about more than titles. They’re about building a team that’s equipped to lead us into the future.” Rush continued, “And this is only the beginning. We’re investing in talent with one clear purpose: to deliver exceptional products, services, and experiences for our members. That’s the standard we’ve set—and the future we’re building together.”
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About Southern Energy Credit Union
Southern Energy Credit Union, formerly APCO Employees Credit Union, is a not-for-profit, full-service financial institution dedicated to serving employees, retirees, and families of Southern Company and its affiliates. With a beginning dating back to 1953 and a footprint across Alabama, Georgia, and Mississippi, Southern Energy Credit Union is committed to offering competitive financial products, industry-leading savings rates, and personalized service to empower its members’ financial success. We proudly serve over 90,000 members through 30 Credit Union branches, our Digital Banking platform, and through more than 5,000 Credit Union Service Centers located throughout the nation. Visit southernenergycu.org to learn more.
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