HARRISONBURG, VIRGINIA – Park View Federal Credit Union (Park View) has been honored with two 2026 MemberXP Best of the Best Awards, national distinctions recognizing the credit union’s outstanding commitment to member service. Presented by CUSG through its MemberXP platform, these awards celebrate credit unions that excel at turning member feedback into exceptional experiences.
Now in its 10th year, the MemberXP Best of the Best Awards are a respected industry benchmark based entirely on data-validated member feedback. The 2026 awards analyzed millions of data points from credit unions nationwide, using key metrics like Net Promote Score (NPS) and Member Effort Score (MES) to identify top performers.
Park View earned the #1 national ranking for Transaction Experience and was also recognized as a top-quartile performer in the Consumer Loan Experience category, demonstrating its ability to consistently meet and exceed member expectations.
“This recognition is a direct reflection of our team’s unwavering dedication to putting our members first in every interaction,” said Pam Martin, VP of Member Services. “Receiving data-validated feedback that places us at the top of the industry for transaction experience affirms that our efforts to create seamless, positive, and efficient service are truly making a difference. It’s not just about what we do; it’s about how we make our members feel, and these awards show we are succeeding.”
By leveraging MemberXP insights, Park View continuously identifies opportunities to improve service delivery, reduce friction, and strengthen member relationships, driving higher advocacy, loyalty, and trust.
“These awards highlight the importance of listening to our members and using their feedback to guide everything we do,” said Krista Westfall, Director of Marketing. “Being recognized based on their voices is especially meaningful because it reflects the trust we’ve earned and our commitment to continually improving. This honor inspires us to keep innovating and finding new ways to exceed expectations.”
The MemberXP Best of the Best Awards are presented annually by CUSG to recognize credit unions that set the standard for member-centric leadership and measurable experience excellence.
For more information about Park View and its commitment to award-winning member experiences, visit pvfcu.org or contact 540.434.6444.
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About Park View Federal Credit Union
Since 1969, Park View Federal Credit Union has been dedicated to improving financial lives and strengthening our community. As a not-for-profit, member-owned cooperative, we exist to serve—not to profit—by providing personalized financial solutions that help our members thrive. With six branch locations across Harrisonburg and Rockingham County, we keep your money local, fueling loans for neighbors, businesses, and initiatives that make a difference. At Park View, we’re more than just a place to bank; we’re a partner in building a stronger, more vibrant community. Learn more at pvfcu.org.
About CUSG
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, and financial technology. The organization’s mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, and BankingXP. Serving more than 2,200 financial institutions, universities, hospitals and other businesses nationwide, CUSG is a trusted partner in their growth and development. For more information, visit CUSG.com.
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