AUSTIN, TX – Henrico Federal Credit Union was among 180 credit unions nationwide named as winners of the prestigious Diamond Award – the Marketing, PR & Development Council’s annual competition for marketing excellence.
Henrico Federal Credit Union received the following recognition: Financial Education, The Pickle Project, created by Rachel Johnston, the Financial Education Specialist for Henrico Federal Credit Union.
The Marketing, PR & Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
“The Pickle Project was such a resounding success during our summer camp that we expanded it into a stand-alone class. This program has since been featured at various apartment complex events and school career days, gaining incredible momentum. Its impact has reached the local school system, where enthusiastic teachers are now requesting it for their classrooms, further solidifying its role as a valuable tool for financial education and empowerment,” said Charity Rupp, Marketing and Financial Education Manager at Henrico Federal Credit Union.
“We are truly thrilled to celebrate Henrico Federal Credit Union and the other Diamond Award winners with such a prestigious recognition,” said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. “These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry.”
For more than 30 years, the Diamond Awards have celebrated the excellence in credit union marketing.
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About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their “more than 140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development
while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,000 credit union professionals. For more information, visit americascreditunions.org/councils.
About Henrico Federal Credit Union
Henrico Federal Credit Union was chartered in 1967 to serve the employees of Henrico County, Virginia. Credit Unions are built on the core principle of relationships, Henrico FCU strives to provide the highest level of financial service to members while demonstrating the traditional credit union philosophy of People Helping People. Henrico FCU currently provides financial services to those who live, work, worship, or attend school in the greater Richmond area. Today, Henrico FCU has 9 branch locations, serves over 30,000 members, and has more than $400 million in assets.
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