Birmingham, Ala. — AmFirst was among 181 credit unions nationwide named as winners of the prestigious Diamond Awards, America’s Credit Unions Marketing, PR & Development Council’s annual competition recognizing excellence in credit union marketing. The credit union returned winning six awards, the most out of Alabama, and AmFirst’s first-ever Category’s Best recognition.
AmFirst received the following recognition: • Category’s Best – Audience Specific Marketing • Ongoing Event • Brand Storytelling & Purpose Video • Educational Video • Social Short-Form Videos • Social Short-Form Videos
America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, recognizing the most effective and innovative marketing campaigns across the credit union industry.
This year’s competition drew a record 1,481 submissions, and 181 organizations from 42 states were elected winners. In total, 330 awards were distributed, reflecting the exceptional quality of work produced by credit unions nationwide.
“We’re incredibly proud of our marketing team for continuing our success in raising the standard for AmFirst and our industry as a whole,” said Kevin Morris, President and CEO of AmFirst. “Each of these awards represents our commitment to creative storytelling and to making a real difference in the lives of our members and the communities we serve.”
These national honors reinforce AmFirst’s ongoing commitment to innovative financial solutions and meaningful community engagement. As the credit union celebrates its 90th year serving Alabama, AmFirst looks forward to continuing to deliver on its promise of putting members and community first.
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About AmFirst
Established in 1936 by members of Birmingham’s steel industry, AmFirst is a federally chartered community credit union serving more than 200,000 members across 21 locations in 13 Alabama counties, with over $2.5 billion in assets. Recognized as one of the nation’s strongest credit unions, AmFirst provides affordable and innovative financial services while building meaningful relationships within the communities it serves. AmFirst has been named one of Forbes and Newsweek’s best credit unions for multiple years. The credit union ranks as the #1 credit union in Alabama by F&I Tools USA, based on Best APR, and has earned local awards for Best Credit Union and Best Financial Advising Group. For more information about AmFirst, visit www.amfirst.org.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry’s assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources, and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
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